OUR MISSION
We ASPIRE to be the best at strategic direction and tactical execution for both our Dealer & Vendor Partners.
Attain solutions for challenging problems and achieve mutually profitable results for everyone involved.
OUR TEAM
Solely focused on relationship building in New York State
Vincent Valerio, Jr.
Strategic Sales Leader
30 years of experience as a strategic sales & marketing professional, building and leading strong and successful teams.
Held multiple VP of Sales positions at MasterBrand Cabinets for over 14 years, responsible for working with dealers & distributors to achieve sales growth in their markets. Value designers as the backbone of the cabinet industry, who must balance the customers’ needs and wants with their means to make it happen. Looking forward to enhancing relationships throughout the state of New York with our many dealer partners to seek solutions and achieve mutually profitable results.
Personally, I enjoy spending time with my family on the water boating, cheering for our favorite sports teams, watching my son play baseball and working on personal construction projects.
Cell: 804-677-4362
Email: vince@aspiregroupus.com
Jeff Brown
Sales Representative
One could say being in the Cabinet industry runs in my blood. My Father was one of the first Homecrest cabinet reps over 54 years ago. I grew up learning about kitchen design and working summer breaks at kitchen dealerships, delivering and helping to install cabinetry. Finally, in 1988 my father convinced me to work with him as a manufacturer’s rep until his retirement, in which I have continued in that capacity for over 39 years.
I grew up believing that manufacturers and dealers should be a partnership in success, and I strive to be a facilitator in achieving that success for both.
Phone: 585-645-8480
Email: jeff@aspiregroupus.com
Michael Veith
Sales Representative
I started in the Kitchen and Bath industry as a sales representative in 1994. I have worked as a kitchen cabinet and plumbing sales representative in the Long Island, NY and New York City markets for over 32 years. During my 32 years in the industry, I have experience working with both the National Home Centers and the Independent Dealer channels in my territory. Throughout my years, I have represented all facets of the kitchen industry including Stock, Semi-Custom, European, and Custom cabinet brands.
I have built many positive relationships with my customers through the years by providing them with product knowledge training, developing solutions for customer concerns, motivating designers and salespeople to achieve positive results. I have gained a strong knowledge of kitchen design and am proficient with 2020 design software. This has helped me to establish and service my customer base in the New York market.
In my spare time I enjoy spending time with my wife and two daughters. Most weekends you may find me socializing with friends, spending time at the beach, or watching football.
Cell: 516-650-7452
Email: mveith@aspiregroupus.com
Dorothy Van Pelt
Sales Representative
I have been working in design and space planning for 30 years. First in the Modular and Custom Office industry and then the Kitchen and Bath industry.
When I joined the Kitchen and Bath industry, I worked as a sales assistant which is where I learned how to design kitchens on paper and in 2020 Design Live, alongside working with MasterBrand Cabinets. After 8 years in the office, I decided to become an outside salesperson and started with the Home Center channel of the industry, which quickly led to working with our wonderful dealers here in Long Island, NY.
I am proud to have been servicing our Long Island dealers and designers and I look forward to developing new relationships based on our expanded portfolio of MasterBrand Cabinet brands.
Cell: 516-448-7992
Email: dorothy@aspiregroupus.com
Ken Rabideau, CKD
Sales Representative
41 years of experience in the Kitchen and Bath industry directly related to kitchen design and cabinetry. I started my career in cabinetry in the mid- 80’s starting in retail sales for 16 years. During that time, I was awarded Certification (CKD) by the National Kitchen and Bath Association in June of 1996. I served as installed services market manager in the Syracuse market for 4 years before joining MasterBrand Cabinets in 2006 as an independent sales rep.
I enjoy working with designers who have a passion for success on the sales floor. While I have helped develop many designers over the years, I have also learned from them and we have grown together into a winning partnership.
Cell: 585-734-5387
Email: krabideau@aspiregroupus.com
Tim Schoonmaker
Sales Representative
I have over 43 years in the Cabinet industry. I have been fortunate to have had the opportunity to work in the cabinet business in the areas of Manufacturing, Distribution, and a Kitchen Dealership. For the past 22 years I have been an independent salesman representing MasterBrand Cabinets in New York State. My diverse background in the cabinet business has helped me to understand all aspects of the kitchen business.
I live in Camillus, NY near my one son and have recently been promoted to grandfather. In my free time I play a little golf (I am not that good), and enjoy the beauty of Skaneateles Lake on our family boat.
I look forward to continuing relationships with our current dealers and developing relationships with new dealers in the upcoming years.
Cell: 315-263-3113
Email: tim@aspiregroupus.com
Lee Taylor
Sales Representative
Connecting with people has always been both my passion and my natural strength, making a career in sales a seamless fit.
My journey began in 1988 within custom furniture design, which transitioned into kitchen design in 1994 while pursuing a degree in Architectural Drafting & Design. Over the next two decades, I immersed myself in the retail kitchen design sector within the competitive NY Metro market, thriving in diverse roles across sales, design, training, and management.
In 2014, I brought this extensive retail background to the wholesale side of the industry as a Sales Representative for Ultracraft Cabinets. Over the past 12 years in wholesale sales, my core focus has been full-access cabinetry. Today, I proudly represent the comprehensive Masterbrand portfolio, including full access, framed full overlay and inset styles.
Spanning 32 years of industry experience across nearly every operational role, my background gives me a distinct competitive advantage. It allows me to uniquely support my customers—whether navigating complex design challenges, creating Cyncly Design Flex workarounds, reinforcing consumer confidence, or facilitating seamless order resolution. Ultimately, my goal is to proactively solve problems and streamline challenges before they impact business.
Outside of my professional life, I love spending time with my two adult children and my two Golden Retrievers.
Cell: 914-262-6500
Email: lee@aspiregroupus.com
Scot McRae
Sales Representative
I have 27 years of sales and design experience in the Kitchen and Bath industry working in a variety of environments including lumber yards, retail design showrooms and in direct sales. Extensive experience working with dealers, homeowners, builders, and developers.
I seek constant improvement in my work life as well as my home life as I view improvement as a way of life. My focus as an independent sales representative for The Aspire Group and MasterBrand Cabinets is to be responsive to dealers, providing them with support and training.
Cell: 845-283-5552
Email: scot@aspiregroupus.com
Tyler Best
Sales Representative
I have been involved in the cabinet industry my entire professional life. Since graduating college and joining the industry in 2012, I have had the privilege of working with a diverse range of
customers—from multi-family developers to custom home builders and residential remodelers. As an independent wholesaler and designer, I have delivered cabinetry solutions tailored to each client’s unique vision and needs. Through my experience, I’ve developed a deep appreciation for the craftsmanship and detail that define custom and semi-custom cabinetry, and I bring that passion and extensive product knowledge to The Aspire Group and the customers we serve.
At the core of my work is a commitment to advocating for my customers, helping increase their revenue, and driving innovative solutions that support long-term growth. I take pride in building
lasting relationships with designers, dealers, and small business owners while creating value through thoughtful problem-solving, exceptional service, and a genuine investment in my customers’ success.
Outside of work, I’m proud to be a husband to my beautiful wife and a dad to my two amazing daughters. We love spending time outdoors together, creating memories as a family. Whenever I have the opportunity, I also enjoy playing golf with friends in Saratoga Springs.
Cell: 518-470-9089
Email: tyler@aspiregroupus.com
Steven Quintano
My career has always been focused on yielding success within small business. After earning my bachelor’s degree in business from SUNY Geneseo in 1990, I launched my professional path by relocating to California. While working full time there, I obtained my MBA at the age of 26. I relocated back east to further my development and have since worked in the New York, Tri-State area for almost 32 years. Multiple roles over these years aid my performance today including CFO, Entrepreneur, Operations Manager, Team Leader, and Sales Manager. I have specifically been working in the building materials industry for the past 20 years focused primarily on the Mid-Atlantic States.
I believe I bring a unique set of skills that combine an appreciation and understanding of small business with a strong analytical mind, all targeted on driving positive results for my customers and stakeholders. I focus on listening for opportunities to solve issues and needs quickly.
I grew up on Long Island, NY and now live in Central New Jersey with my family of four. I enjoy being a dad and watching my kids play competitive sports. I also enjoy the beach and watching just about any competitive professional or collegiate sport, either live or on TV.
Cell: 732-358-9719
Email: stevenq@aspiregroupus.com
Becky Besch
Sales & Customer Support
With passion, I channel 30 years of experience in the architectural millwork and cabinetry industry to add value in supporting both our sales team and our customers.
I've held diverse management and sales roles within custom millwork companies as well as Masterbrand focused positions, both within sales agencies and at a high-volume dealer. I find great reward in building and nurturing strong, successful relationships within our business. You will find a positive energy I bring to every interaction and I take much pride working hard behind the scenes to ensure the best outcomes for those I support every day!
Outside of work, I’m grateful to enjoy a full life on the East Coast, where I can often be found outdoors with family and friends.
Cell: 267-644-6794
Email: becky@aspiregroupus.com